Bringing a fresh perspective to the industry and the policies that impact it, VTA serves as
the advocate for leaders in the vapor community who not only continue to develop new technologies for
the benefit of public health, but also promote small businesses and job growth, responsible public
policies and regulations, and a high standard of safety within the industry.

Representing this new perspective and thought leadership in the vapor technology industry, VTA’s
Board of Directors includes the following national and international industry veterans
who have deep public policy, legal, and FDA regulatory experience:


George Cassels-Smith
e-Liquid Tech

George is the President of eLiquiTech, Inc., a private
label flavor, e-juice and cartomizer manufacturer,
and e-liquid bottler.  eLiquiTech is a subsidiary
of the largest flavor company in North America
that supplies the vapor and tobacco industries.


Brittani Cushman
Intrepid Brands

Brittani is the Vice President of External Affairs for Intrepid Brands, a marketer and distributor of vapor products.  Brittani provides industry leadership among like-sized manufacturers, advising on regulatory issues as they emerge and placing those issues in the context of both the current science and complex legal landscape of the vaping and tobacco industries.


Sanjiv Desai
VMR Products

Sanjiv represents VMR Products, a global vapor technology company that designs, produces, distributes and supports an expansive V2® product catalog and private label marketers.  Sanjiv has extensive industry experience having served as the General Counsel and Executive Vice President of Regulatory Affairs for VMR.


Arnaud Dumas de Rauly
Gaiatrend USA

Arnaud is the CEO of Gaiatrend USA, the top international Alfaliquid e-juice manufacturer.  Arnaud also is the Secretary General and former President of FIVAPE, the French Vapor Trade Association, with a deep background in vapor industry standards and public affairs.


Patricia Kovacevic
Nicopure Labs

Patricia is the General Counsel and Chief Compliance officer of Nicopure Labs LLC, a multinational, U.S.-based e-liquid manufacturer.  Patricia previously led the Regulatory Department at Lorillard.  She graduated from Columbia Law School and is admitted to practice in New York and before the U.S. Supreme Court.


Ron Tully
Next Generation Labs

Ron is a founding member of Next Generation Labs, a California-based bulk synthetic nicotine company, with deep experience in shaping public policy.  He also is a founding partner at Calumet Advisors, a New York City-based vape international consultancy, and founder of TNV Ventures, a Phoenix-based specialty consultancy in the vape, nicotine and tobacco space.


VTA is run by professionals who have a unique blend of government affairs, public policy, legal and communications background and who are dedicated
to ensuring the vapor industry continues to thrive and innovate.

Tony Abboud
National Legislative Director, VTA
Tony is a government relations expert and litigator with 25 years experience in grassroots organizing, politics, state lobbying and the courtroom. Tony has spent the past decade defending vapor companies and companies in other heavily regulated industries against government over-reach.  Tony brings his unique set of lobbying, legal, political and governmental experience to developing the strategic solutions that will enable vapor companies to succeed in a regulated world.

Our Competitive Advantages

In addition to VTA’s professional management, our team includes a number of outside professionals who provide the highest level of sophisticated policy and strategic advice.

The Vapor Lobbying Team

VTA’s federal lobbying firm – West Front Strategies – houses the lobbying team recognized on Capitol Hill as being the “vapor lobbyists.” WFS has represented our industry for years and has designed and implemented the comprehensive federal strategies being executed in Washington, D.C., on behalf of our industry.

D.C. Public Affairs

The vapor industry has never had any control over the public narrative on vapor products. VTA’s media team has extensive experience in D.C. public affairs and is changing the public discourse on vaping products. Just like the opponents of vapor, VTA’s public messaging will be unified and strong.

State By State

In 2017, vapor again will be challenged in multiple states.  VTA will work with state lobbyists, who have the right blend of experience and relationships, to protect the industry’s interests and will coordinate those lobbyists to implement a consistent nationwide strategy to achieve VTA’s mission.

Regulatory Expertise

Industry members are starving for regulatory guidance. VTA’s seasoned regulatory legal team will help members understand and navigate the regulatory scheme under which our industry now lives.