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VTA is the leading national, trade association dedicated to protecting the alternative nicotine products industry, adult access to non-combusitble products, and the rights of adults to choose their alternatives to combustible cigarettes. VTA advocates for rational regulation and the protection of flavors, among other things, with a dedicated team of lobbyists and public policy specialists. VTA’s strength has always been its sound and consistent strategy on each key public policy issue related to harm reduction and combustible alternatives. Bottom line: If you sell or use alternative nicotine products you need to be part of the Vapor Technology Association!
VTA is the leading national, trade association dedicated to protecting the vapor products industry, adult access to vapor products, and the rights of adults to choose vapor as their alternative to combustible cigarettes. VTA advocates for the protection of flavors and against nicotine caps, and addresses every regulatory issue in DC and across the country with a dedicated team of lobbyists and public policy specialists. VTA’s strength is embedded deep in our membership with manufacturers, distributors, stores, state associations and now consumers all engaging in the fight to save vapor through a unified voice. Bottom line: If you sell vapor products or if you vape, you need to be part of the Vapor Technology Association!
Our federal team fights for our industry by engaging Members of Congress, the White House, the Vice President’s office, and every relevant regulatory agency.
VTA is the only national association with seasoned state lobbying experts at the healm, interpreting and responding to bills. We have executed multi-state advocacy campaigns across the United States.
VTA created the vapor industries economic impact analysis economic impact study and VTA’s economists have proved invaluable in defending this segment.
Guidance and Legal
Our lawyers have fought hard in the courts to defend unjust bans and our compliance experts provide thoughtful guidance of seasoned attorneys specializing in FDA and tobacco compliance issues.
Membership in the Vapor Technology Association is an invitation into an active, engaged community that is defending harm-reducing vapor products with access to VTA’s unique and specialized experience in legislative and regulatory issues.
An Established Leader: VTA has been there when it was need the most. VTA was the industry’s trade association with a seat at the table when the Trump Administration convened the historic stakeholder meeting on November 22, 2019 at the White House to discuss banning flavors. VTA was able to tout the merits of its 21 & Done! comprehensive plan to eliminate youth use of e-cigarettes, as an alternative to an industry-decimating flavor ban, and present that plan directly to the President.
Since 2016, VTA’s lobbyists have protected the full distribution chain of products – from manufacturer to retailer – on Capitol Hill. VTA has weighed in on every issue important to our industry by engaging Members of Congress and their staffs, the White House, the Vice President’s office, and appearing before every relevant agency including Health & Human Services, Food & Drug Administration, Consumer Product Safety Commission, Federal Trade Commission, Customs & Border Protection, Small Business Administration and the United States Trade Representative.
State Legislative Advocacy: Representation at the state level was a key driver for the founding of VTA and part of its original vision. VTA is the only national trade association in the vapor and tobacco space to have engaged lobbying teams on the ground in state capitols throughout the country. At its peak, the program boasted the largest network of trade organization lobbyists and state retail associations in the nation – 40 states in 2019-2020. VTA’s multi-state legislative advocacy efforts have secured critical regulatory wins throughout the country, defeating or amending bad bills and passing model legislation to protect the industry. Now, we go where we are needed most on a case by case basis.
expertise on vapor legislation, FDA regulations and strategy is unparalleled, and VTA shares its knowledge with timely legislative analyses and regulatory news updates provided to current members.
Economic Experts: VTA conducted the first professional Economic Impact Study for the vapor industry which relies on data and economic models to show the enormous economic impact of the vapor industry. VTA’s economists have provided whatever information we needed to push back on vapor taxes proposed at the federal, state and municipal levels.
Advocacy Campaigns: VTA’s expertise in developing and implementing successful advocacy campaigns is unparalleled. VTA’s has lead some of the industry’s most impactful campaigns. Our 2018 “I Am Not An Anecdote” campaign delivered more than 9300 declarations, sworn under the penalty of perjury, to the FDA from consumers who declared the importance of flavored vapors products to their quit attempts. And in 2019, VTA’s multi-phased advoacy campaign, which included the industry’s first television advertisements, was credited by the national media as causing the Administration to reverse course on the announced full flavor ban.
VTA offers its members the tools to amplify the Voices for Vaping by sending emails or making calls directly to legislators and regulators. Voices For Vaping was VTA’s ground-breaking platform that serves to provided a united voice for our industry. In addition, VTA provides its Value of Vapor interactive tool so that advocates throughout the country can show, down to the state legislative district level, the importance of vapor to state and local economies.
Guidance Services: In addition to the myriad services and benefits they provide, the VTA has been instrumental in the strategic deployment of legal actions to defend vapor in multiple states that were confronted with reckless, executive order flavor bans in 2019. VTA sued Governor Cuomo and won preventing the implementation of his executive order banning flavors in 2019-2020. In addition, VTA provides regulatory guidance for its members based on its expert knowledge and experience in the industry.