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The Context

Advertising & Messaging

Thought Leadership

About VTA

2024 Priorities

Advocacy

Join VTA

Protecting and Promoting
the U.S. Vapor Industry

VTA has launched a campaign to pressure the FDA to stop their ban
on vaping and preserve consumer access to vaping products.

Join VTA Today

Join The Movement Today

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RUNNING OUT OF TIME

THE CONTEXT

Advertising & Messaging

Thought Leadership

ABOUT VTA

2024 PRIORITIES

ADVOCACY

Running out of Time

VTA Fighting Imminent Threats In 34 States and Counting

Take Action

The state level threat to the vape industry has never been greater. PMTA vapor product registry and flavor ban bills have been filed in 34 states. If passed, these bills will ban the sale of all flavored vape products. Here are where the bills have been filed:

VTA is fighting in numerous states and executing a smart strategy. In addition to hiring top-level lobbyists, VTA’s state team is working 24/7 with local companies to provide strong public affairs strategies and tools, such as geo-targeted digital ads, economic impact data, OpEds, and calls to action. We are having success but we need to cover more states to be able to stop these industry killing bills.

Florida

Bill passed. Veto in motion.

Kentucky

Bill passed. Veto in motion.

Virginia

Bill passed. Veto in motion.

Alaska

Ongoing Fight.

Alabama

Ongoing Fight.

Arkansas

Ongoing Fight.

Arizona

Ongoing Fight.

California

Ongoing Fight.

Colorado

Ongoing Fight.

Hawaii

Ongoing Fight.

Iowa

Ongoing Fight.

Illinois

Ongoing Fight.

Kansas

Ongoing Fight.

Louisiana

Ongoing Fight.

Maryland

Ongoing Fight.

Michigan

Ongoing Fight.

Minnesota

Ongoing Fight.

Mississippi

Ongoing Fight.

Nebraska

Ongoing Fight.

New Hampshire

Ongoing Fight.

New Jersey

Ongoing Fight.

New Mexico

Ongoing Fight.

New York

Ongoing Fight.

Oklahoma

Ongoing Fight.

Rhode Island

Ongoing Fight.

South Carolina

Ongoing Fight.

Texas

Ongoing Fight.

Vermont

Ongoing Fight.

Washington

Bill successfully thrown out.

Idaho

Bill successfully thrown out.

Wyoming

Bill successfully thrown out.

South Dakota

Bill successfully thrown out.

Wisconsin

Bill successfully thrown out.

Missouri

Bill successfully thrown out.

Indiana

Bill successfully thrown out.

Georgia

Bill successfully thrown out.

West Virginia

Bill successfully thrown out.

Utah

Anti-vaping bill passed.

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THE CONTEXT

In 2019, VTA’s pressure campaign succeeded in stopping the Administration’s proposed flavored vaping ban.

Once again, the vaping industry stands at a critical juncture. If we don’t mobilize and raise our voices, the current Administration will outlaw every single vaping product.

VTA has launched another large scale campaign to pressure the FDA to end the ban on vaping and protect adult access to flavored vaping products.

Advertising & Messaging

VTA has launched a series of ads targeting the White House, policy makers & influencers at the federal and state levels.

TV Ad 1


Haven’t Enough Died?

TV Ad 2


C’mon Man!

Explainer


Blowing Smoke

Policy Speech


End FDA’s Vaping Ban

TV Ad 3


FDA Got it Wrong

TV Ad 4


Deja Vu

TV Ad 5

FDA running White House policy

TV Ad 6

End FDA’s Vaping Ban

VTA welcomed President Biden to South Carolina with a series of digital ads and billboards lining his motorcade routes.

Thought Leadership

VTA takes voices of leading policymakers and digitally amplifies their messages

A Vaping Inquisition

Peter Pitts

Former FDA Associate Commissioner

“Given that e-cigarettes are one of the most effective tools to [quit smoking] – according to science –– the drive to remove as many products from the market as possible makes little public health sense. The vaping inquisition must end.”

Peter Pitts

Former FDA Associate Commissioner

Read Article

Drama in Congress Should Not Distract from FDA Shenanigans

Liz Shield

Public Health Columnist

“The cronyism and favoritism that has plagued the FDA’s treatment of vaping products is a result of politics. Congress should stay out of pressure campaigns on the FDA and allow them to follow the science [on vaping].”

Liz Shield

Political Columnist

Read Article

To Achieve The Biden Cancer Moonshot, E-cigarettes Must Be Widely Approved

Earl Fowlkes

CEO, Center for Black Equity

“If the Biden administration and the FDA are serious about health equity and harm-reduction, … the science is clear: broad approval of flavored vaping products will save Black and LGBTQ+ lives.”

Earl Fowlkes

CEO, Center for Black Equity

Read Article

A Bureaucratic Obstacle Towards Achieving Black Health Equity

Ed Towns

Former Congressman (D-NY)

“If the CTP actually wants to help and not hinder the Biden Administration’s health equity goals and Cancer Moonshot goals, it needs to follow the latest science and data which proves that e-cigarettes are an effective way not only to help Black Americans reduce the harms caused by cigarettes, but also quit their own smoking habit.”

Ed Towns

Former Congressman (D-NY)

Read Article

When the Politics of Science Costs Lives

Ryan Costello

Former Congressman (R-PA)

“It baffles me that the FDA chose this fight with American consumers and retailers – potentially enacting policy which would significantly limit a tool that has tremendous benefits towards smoking cessation and harm-reduction, especially for marginalized, minority communities who use these products at disproportionately higher levels.”

Ryan Costello

Former Congressman (R-PA)

Read Article

Is Politics Driving Bad Policy at FDA?

Kellyanne Conway

Presidential Political Consultant 
and Expert Pollster

“…the FDA should stop its relentless attack on vaping. They could take their own COVID-19-era advice to “follow the science,” demonstrate an imperviousness to politics, and increase access to proven smoking cessation tools.”

Kellyanne Conway

Presidential Political Consultant 
and Expert Pollster

Read Article

ABOUT VTA

Join the fight to end the FDA’s vaping ban and protect consumer choice

Membership in the Vapor Technology Association is your best opportunity to shape the policies that impact your business and your customers’ lives.

We are committed to defending flavored vapes by leveraging our unparalled experience in regulatory issues, lobbying, public affairs and smart strategy.

Join VTA Today

2024 PRIORITIES

VTA will elevate vaping as a national 
and state issue during the 2024 cycle.

  1. Ending the FDA’s flavored vape ban.
  2. Defeating misguided state legislation.
  3. Protecting independent vape industry & vape shops.
  4. Ensuring adult consumer access to flavored vapes.
  5. Combatting misinformation about e-cigarettes for harm reduction
  6. Fixing the broken regulatory process.

advocacy

We’re working closely with leading Democrats and Republicans to pursue common sense legislation protecting flavored vapes.

We’re lobbying in the states to block threats to continued access for vaping products.

We’re mobilizing allies across the country to demonstrate how harmful the FDA’s policies are.

We’re advocating for a 
transparent, streamlined,
business-friendly 
regulatory process.

We’re organizing events to elevate VTA’s policy priorities within Congress.

“We are at a critical moment in time…It is time for the FDA to reverse course and focus on adults.”

Executive Director Tony Abboud’s call on the FDA to reverse course and authorize flavored vapes at the Food & Drug Law Institute Conference.

ABOUT VTA

Join the fight to end the FDA’s vaping ban and protect consumer choice

Membership in the Vapor Technology Association is your best opportunity to shape the policies that impact your business and your customers’ lives.

We are committed to defending flavored vapes by leveraging our unparalled experience in regulatory issues, lobbying, public affairs and smart strategy.

Join VTA Today

Join the fight to end the FDA’s vaping ban and protect consumer choice.

Membership in the Vapor Technology Association is your best opportunity to shape the policies that impact your business and your customers’ lives. 
We are committed to defending flavored vapes by leveraging our unparalled experience in regulatory issues, lobbying, public affairs and smart strategy.

Join VTA Today
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