Vapor Technology Association
Protecting and Promoting
the U.S. Vapor Industry
American Smoking Deaths Under the Califf/King FDA
Since February 17, 2022
830,000,000
The Latest
IN Vaping
ABOUT VTA
Built in America.
Grown by Americans.
Serving American Communities.
Vapor products first appeared in the U.S. around 2009. As their popularity grew among adult smokers seeking a less harmful alternative, so did a new American industry—made up of American entrepreneurs opening storefronts on Main Street, hiring locally, and investing in their communities.
In 2015, as federal regulations began to threaten the future of these businesses, a group of American vapor companies came together to form the Vapor Technology Association. Their goal was clear: to give American small businesses a voice in Washington and advocate for rational science-based regulations that would both protect youth and preserve adult consumer choice.
Our Mission
For the past decade, VTA has led the fight for:
- Science-based regulation that prioritizes harm reduction and safety
- Adult access to proven alternatives to combustible cigarettes
- Strong enforcement against foreign, unregulated products that endanger and target our youth
- Clear, transparent rules that allow American small businesses to compete fairly and operate safely
Priorities
At VTA, our story is American through and through.
We’re not just defending products—we’re defending livelihoods, economies, and adults’ right to healthier choices.
We work directly with lawmakers, regulators, and the media to shape the future of nicotine policy—and to make sure the story of American innovation and small business perseverance continues to be heard.
Limit Youth Access & Appeal
Science Driven Federal Regulation
Protecting Adult Choice
American Innovation
Supporting Independent Vape Retailers
Product Denials
The American Impact
Fueling the U.S. Economy
The nicotine vapor industry generates $17.5 billion in economic output for America and employs about 90,000 Americans, generating $5.5 billion in wages and benefits. Industry members and employees paid $2.83 billion in federal, state, and local taxes, plus an estimated $5.96 billion in federal, state, and local taxes.
Nationwide Advocacy and Expert Support for the Vapor Industry
VTA offers comprehensive advocacy and support services:
- Federal Advocacy: Daily Capitol Hill engagement and advocacy with the Administration, FDA, Congress, and federal agencies
- State Advocacy: Multi-state strategy with lobbying teams in 34 states
- Economic Impact Analysis: Industry-specific economic modeling for regulators, media, legislators, and courts
- Regulator and Legal Guidance: Specialized FDA and tobacco compliance expertise
91% Quit smoking Cigarettes
9% Reduced smoking
9,308 Sworn declarations submitted to FDA’s ANPRM on flavors
DID YOU KNOW
Vaping Flavored E-liquid
Helped Adult Smokers Quit
Flavored vapor products are designed to give adult users a more appealing alternative to cigarette smoking. Studies have shown that the availability of flavors is perhaps the single most important factor for those who successfully quit cigarettes by switching to vaping.
There is no serious evidence to suggest that flavors are more toxic or more dangerous than non-flavored products. Banning or severely limiting the most popular flavors will only hurt those who need vapor products – adult smokers trying to lead a healthier lifestyle by quitting cigarettes.
Take actionIn
The
Media
July 12, 2024
Majority of swing-state voters believe vaping is as bad as or worse than smoking
“This is the direct result of the FDA's failure to truthfully and adequately inform Americans about the dramatically lower risks of vaping, particularly when compared to cigarettes, even though their leaders have admitted to that fact,” the VTA said.
June 21, 2024
FDA approves menthol vapes, drawing criticism from health advocates
Tony Abboud, called the FDA’s decision on Friday the result of political pressure. He said the FDA keeps authorizing smokable tobacco products but has refused to recognize science showing e-cigarettes are less harmful.
June 13, 2024
The Pathway to Solving the Combustion Problem Is Clear
Tony explained that the lack of products available to market legally is forcing retailers to attempt to meet consumer needs by usurping unclear rules and regulations.
June 12, 2024
Senate Judiciary Committee Grills FDA, DOJ on Lack of Enforcement Regarding Illegal E-Cigarettes
Tony Abboud, Executive Director of the Vapor Technology Association gave testimony during the second panel of the U.S. Senate Judiciary Committee's hearings on Combatting the Youth Vaping Epidemic by Enhancing Enforcement Against Illegal E-Cigarettes in Washington, D.C.
May 7, 2024
Colorado Democrats once again kill bill to regulate flavored tobacco
Several lawmakers on the committee voting against cited concerns about impacts the legislation might have on local businesses, echoing testimony from several vape shop owners who said it would have hurt sales if a county banned flavored tobacco.
May 3, 2024
Vapor Industry Cheers Pot Reclassification
“In light of today’s decision, VTA is encouraging other agencies within the Biden Administration, specifically, the U.S. Food and Drug Administration, to follow the similarly overwhelming body of evidence on the use of vaping products as effective harm reduction and smoking cessation tools for adult smokers." said Tony Abboud.
April 30, 2024
Juul Labs, VTA disagree on Florida’s new vape restrictions
“Despite these developments in Florida, VTA continues its call for state and federal officials to restore scientific primacy and integrity to the regulations which govern the safe and reliable sales of e-cigarettes to adult consumers.”, said Tony Abboud.
April 1, 2024
Flavored vape products could be pulled from Virginia shelves
“If you think about it, you remove all of these products from the market that so many people are using, they’re either going to go back to cigarettes, or if they’re committed to this product — which many, many are — they’re going to go find it on the black market.” said Tony Abboud
March 21, 2024
Bills cracking down on vape products wait to be signed by Gov. Youngkin
"It’s an absolute mistake for the state of Virginia to jump in and do Biden and the FDA’s work," said Tony Aboud
February 6, 2024
VTA Stands up for Lower-Risk Alternatives
“VTA is running this ad buy because Americans deserve to know that less harmful nicotine products exist that can help adult smokers trying to quit. VTA supports Americans’ freedom to choose,” said Tony Abboud.
January 28, 2024
Activists Protests ‘Misguided’ Zyn Probe
“As with e-cigarettes, Sen. Schumer falsely asserted that Zyn products are popular with younger users. Yet, the National Youth Tobacco Survey data demonstrates that only 1.5 percent of youth have even tried nicotine pouches. When will the federal government stop hiding behind an excuse that has been disproven by their own data?
August 11, 2023
Are The Recent U.S. Headlines Linking Fentanyl to Nicotine Vapes Part of a New Misinformation Campaign?
"evidently anti-vape advocates are trying to create fear around nicotine vapes by making all vapes sound unsafe. Some headlines are even claiming that disposable vapes are being imported from China already laced with the drug, clearly trying to cast an even darker cloud on disposables." said Tony Abboud.
October 7, 2022
Vapor Technology Association Questions FDA's Youth Vaping Analysis
"Yesterday, the FDA, in coordination with the CDC, released new data from the 2022 National Youth Tobacco Survey (NYTS) on e-cigarette use among U.S. youth. The FDA represents the NYTS data to show that youth vaping 'remains high,' yet a deeper dive into the data show only a small uptick in experimental or infrequent use while regular use remains flat or is slightly down." said Tony Abboud
Follow @VaporTechAssoc
Important piece from Lindsey Stroud and Christian Josi on how @fdatobacco’s failures have created state overreach on vaping: “Until the FDA streamlines and modernizes its process, states will continue stepping in, with inconsistent and often counterproductive results. The blame…
We’re fighting to keep adult consumers safe, protect kids, promote American innovation, and end Biden’s broken regulations. Join our fight today:
VTA: Proudly Representing the American Vapor Industry
🔎 Truly appalling comments from @DrMakaryFDA in this interview just released by @Politico. We hate to say it but anyone who regards this as the way to "save flavored vaping," as the president promised, might need a check-up from the…
JUUL holds a minority stake in the U.S. market. @FDAtobacco, why approve their products while ignoring other, more popular products?
We need a new, science-based policy focused on product safety and common-sense marketing restrictions that facilitate product entry into the country and protect American businesses.
VTA supports @FDAtobacco’s crackdown on illicit Chinese vapor products that target youth with video games and cartoon imagery, while encouraging @RealDonaldTrump to protect adult-oriented, responsible products sold by American small businesses.
VTA has always pushed for rational, science-based public policy that protects youth and preserves consumer choice for adults. Learn more about our policy goals:
VTA: Built by Americans.
The FDA’s approval of JUUL is a long-overdue recognition of vaping’s role in harm reduction. But one approval isn’t enough. The majority of the U.S. market — mostly American small businesses — remains under threat. It’s time for real, consistent…
VTA is proud to represent the independent American vapor industry, like small businesses that generate: 💸$17.5 billion in economic output 🧑💼90,000 American jobs 💰$5.5 billion in wages and benefits Learn more about the economic impact of vaping:
VTA’s policy priorities will allow small businesses across the country to thrive and support their communities, contribute millions of dollars in tax revenue, and create thousands of jobs – as well as promote nicotine alternatives for adults. We’re eager to…
VTA’s new campaign echoes its consistent policy recommendations – streamlining regulations to support the small businesses that drive this industry, while implementing commonsense marketing restrictions to protect kids. Click to learn more about our policy goals:…
VTA’s Executive Director, Tony Abboud: “VTA is calling on @RealDonaldTrump to take aggressive action targeting Chinese vape products that target our kids and evade @FDAtobacco safety checks. But, we also urge him to keep his promise to protect the multibillion-dollar…
VTA’s campaign reinforces our longstanding commitment to reducing youth vaping while safeguarding access to safer vaping alternatives for the tens of millions of American adults trying to quit smoking – and defending the thousands of jobs supported by independent vape…
VTA has consistently advocated for an @FDAtobacco crackdown on illicit Chinese vapor products that target youth with video games, apps, and cartoon imagery, all while protecting the responsible, adult-oriented vapor products sold by American small businesses. Now,…
VTA’s latest ad campaign sends a clear message: @FDAtobacco is acting out of step with @RealDonaldTrump’s stated priorities, and it’s time they correct course and follow President Trump’s agenda – not President Biden’s.
Thanks to @JFRadioShow for giving VTA's Executive Director, Tony Abboud, the opportunity to talk about how @FDAtobacco and @CBP are implementing a de facto ban on all vaping products and acting directly against @RealDonaldTrump’s policy goals.
This weekend, VTA launched a massive, seven-figure cable, broadcast, and digital advertising campaign urging @realDonaldTrump, @CBP, and @FDAtobacco to draw a clear distinction between illicit youth-targeting vapor products and the safer, adult-focused alternatives that help…
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At VTA, we’re committed to protecting American small businesses from unfair federal overreach. We need you NOW to keep the pressure on to save flavored vaping. Now is the time to join the fight to save vaping!
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