New Poll: Trump Voters and Bipartisan Majority Support President Trump Introducing Real and Commonsense Vaping Reform

Published on August 4, 2026

Washington, D.C. – Tuesday, August 4, 2026 – The Vapor Technology Association (VTA) today released new survey data from pollster and former senior counselor to President Trump, Kellyanne Conway, revealing that all voters and President Trump’s voters overwhelmingly reject efforts to ban flavored vaping products and support dramatic, fundamental reform to the current FDA rules for vapor products.

The nationwide survey of 1,204 registered voters, which includes an oversample of 200 2024 Trump voters, conducted June 25-29, 2026, reveals that a majority of voters are in favor of applying President Trump’s deregulatory policies to vapor products. They support the framework President Trump established in 2019 when he raised the federal purchasing age to 21 and rejected the FDA’s request to ban flavored vaping products for adults outright, thereby protecting kids aggressively and trusting adults to make their own decisions.

“Americans have once again made it clear where they stand when it comes to vaping policy. More than 70% of voters want the current rules for vapor products repealed and replaced with clear scientific standards. They do not support the sweeping bans and threat to personal choice that defined the last administration,” said Kellyanne Conway. “Americans inherently associate President Trump with fewer unnecessary, burdensome government regulations, and that’s part of why he’s gained a loyal following. They expect him to apply this philosophy to the issues that hit close to home, like adult vaping. Adult Americans are clear – they want the Trump Administration to fix these broken Biden-Harris-era regulations while protecting minors.”

Among Trump voters, 72% support repealing the current FDA approval rules and replacing them with science-based guidelines and clear standards. Additionally, 75% support requiring vapor products to meet specific scientific benchmarks and over three-quarters of voters believe that vapor products with pending FDA applications that do not target youth should remain on the market while a new approval system is implemented.

“Kellyanne Conway’s polling proves that the American people stand with VTA in our fight for a streamlined regulatory pathway for flavored vaping products,” said Tony Abboud, Executive Director of VTA. “In 2024, vaping voters turned out in support for President Trump and his promise to save the flavored vaping industry. Clearly, Americans want the FDA to repeal Biden’s rules banning flavored vapes and fix the broken regulatory system once and for all by setting clear, scientific benchmarks that will allow American adults to choose the products they prefer. Doing so is a fundamentally America-first policy.”

The survey results confirm that support for repealing the current FDA rule and replacing it with science-based, common-sense policy is widely popular amongst all voters and even more so with President Trump’s voters. The message from his base is unmistakable: end nonsensical regulation and replace it with standards rooted in hard science.

Key Findings:

Voters View Vape Ban as an Attack on their Freedom of Choice; Want Flavored Vape Reform that Respects their Choices and an Adult Cessation Campaign

This issue is about protecting adults’ ability to make their own choices. Calls for banning flavored vapes are widely seen as an example of government overreach and a warning sign of what the future could look like.

Nearly nine in ten voters (88%) believe adults should be trusted to make their own choices about the products they buy and use, so long as associated health risks have been disclosed.
Most voters (67%) believe the federal government is too involved in telling adults what choices they should be making about their personal lives, including what they eat, drink, say, or believe.
65% of voters support FDA vaping reform, which opens the door to flavored vaping products. Support is higher with Trump voters, older men, dads, parents with teens, young adults, and black voters.
Two-thirds of voters (67%) agree that FDA regulations should reflect adult consumer demand for flavored vaping products while maintaining protections to prevent youth access. Support is higher for Trump voters and parents of teens (71%).
Over three-quarters of voters (77%) believe that vapor products with pending FDA applications that do not target youth should remain on the market while a new approval system is implemented.
59% of voters want a public education campaign encouraging adult smokers to consider vaping or nicotine pouches as lower-risk alternatives, including Republicans (61%), Democrats (60%), and Independents (56%).

Voters Want Regulatory Clarity, Certainty, and Science – Not Regulatory Guesswork

All voters and Trump voters want a smarter framework that focuses on transparent, science-based criteria. Implementing a new system is viewed as leveling the playing field for smaller manufacturers.

71% of voters agree that the current FDA vapor rules should be repealed and replaced with science-based guidelines that set clear standards for manufacturers.
More than 3 in 4 voters (77%) support reforming the current system with science-based benchmarks, such as ingredient purity standards.
Over two-thirds of Trump voters (70%) celebrate the creation of a streamlined regulatory system that encourages products to be made in the United States rather than in foreign countries, like China.
Over half of Trump voters (53%) agree that the FDA’s system should be affordable and allow small businesses to compete against big tobacco companies for market share.

Voters Don’t View Vaping as Youth Priority but Strongly Support Commonsense Restrictions that Protect Youth

Voters display an overwhelming preference for targeted restrictions, like access limitations, to protect youth.

Vaping is the lowest voter concern (6%) when asked about the greatest threats facing young people today, with social media use (28%), mental health challenges (21%), AI replacing future job opportunities (13%), and alcohol or drug use (13%) ranking significantly higher.
84% of voters, including 88% of Trump voters polled, agree that penalties for stores that sell to minors should be increased.
Nearly 90% of voters (86%) support requiring strong age verification for all local and online vape purchases.
81% of Trump voters believe that vape devices designed to appeal to children, such as those with video games, phone apps, cartoon characters, or designs that look like school supplies, should be banned.
80% of voters believe that marketing aimed at kids, like cartoon characters, celebrity endorsements, or branding that looks like candy, should be banned.

Opposition to Banning Vaping Products Falters When Voters Hear the Consequences

Initial support for the flavored vape ban collapses after voters are presented with the impact of vapes on smoking cessation and the U.S. vaping industry’s economic impact. Such information leads to a decisive shift away from the ban.

53% of voters are more likely to oppose the ban after learning that adult cigarette smokers who used flavored vapes, including fruit, mint/menthol, and candy/dessert flavors, were significantly more likely to quit smoking than those who didn’t.
51% of Trump voters are less likely to support the ban after learning that adults switching from smoking to vaping could save nearly half a million American lives every year.
Nearly half of all Trump voters (46%) are more likely to oppose the ban after learning that it could threaten more than 10,000 small businesses, over 129,000 jobs in the US, and cost the US economy $33 billion.

Trump Voters are Supportive of Political Candidates who Back the Vaping Industry.

Trump voters display broad support for keeping flavored vaping products available to adults, while strictly enforcing policies to prevent youth access.

Over half (54%) of Trump voters are more likely to vote for candidates who support adults’ access to vaping products while preventing children from getting access to these products.
81% of Trump voters and 74% of all voters support President Trump’s decision to raise the federal purchasing age for all tobacco and vaping products to 21.

More information and a complete copy of the poll can be found below.

View Poll Top Lines (PDF)

View Poll Crosstabs (PDF)