New VTA Ad Campaign Calls on President Trump and Secretary Kennedy to Save Flavored Vaping Now

Published on September 22, 2026

Washington, DC – September 22, 2026 – Today, the Vapor Technology Association (VTA) launched a 7-figure cable, broadcast, and digital advertising campaign urging President Donald Trump and Health and Human Services Secretary Robert F. Kennedy Jr. to act now to save flavored vaping by replacing the Food and Drug Administration’s (FDA) broken Premarket Tobacco Product Application (PMTA) regulation with clear, science-based guidance. With this campaign, VTA is sending a clear, direct message: the entire industry and harm reduction community are united in calling for change, and the time to act is now.

VTA’s national ad buy will air across Fox News Primetime, Fox & Friends, Truth Social, and X. The initiative highlights that over 70% of Americans support replacing the broken PMTA regulation with clear scientific guidance, a reform that would immediately unleash billions of dollars in U.S. investment, a boon to U.S. manufacturing here at home and in the states that matter most to the president, and create hundreds of thousands of direct and downstream jobs for Americans.

“President Trump and Secretary Kennedy have a historic opportunity to save flavored vaping, and the time to seize it is now,” said Tony Abboud, Executive Director of the Vapor Technology Association. “For years, the PMTA regulation has failed American small businesses, failed adult consumers, failed public health, and failed to stop illicit Chinese products directly targeting our youth. Only replacing the broken regulation with clear scientific guidance will unleash American innovation and the investment of billions in U.S. vape manufacturing, while protecting hundreds of thousands of jobs, creating hundreds of thousands more, and giving adults access to the safer vaping alternatives they want and need.”

The existing PMTA regulation has left legally operating American manufacturers and businesses without any viable pathway to market while non-compliant foreign manufacturers take advantage of regulatory vagueness and dysfunction. VTA’s campaign reiterates the association’s call for a transparent, science-based framework that rewards responsible manufacturers, strengthens enforcement against bad actors, and allows the tens of thousands of American small businesses that make up this industry to thrive.

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About VTA: The Vapor Technology Association is the U.S. industry trade association whose members are dedicated to sound science-based regulation and selling innovative, high-quality vapor products that provide adult smokers with a better alternative to combustible cigarettes. VTA represents the industry-leading manufacturers of vapor devices, e-liquids, and flavorings, as well as the distributors and retailers, including hardworking American mom-and-pop brick-and-mortar retail store owners, and American consumers