Vapor Technology Association Launches Broadcast Campaign Calling on President Donald Trump to Keep Promise to Save Flavored Vaping Industry

Published on March 19, 2025

The broadcast segments feature small business owners and vaping voters relying on President Trump to save the vaping industry.

Washington, D.C. – Wednesday, March 19, 2025: Today, The Vapor Technology Association (VTA) launched a cable and digital news campaign urging President Donald Trump and his administration to uphold their promise to save the flavored vaping industry and the thousands of small businesses the industry supports. The weeklong placements are running on FOX News, FOX Business, and Newsmax during key programming slots, including “FOX and Friends,” “Kudlow,” and “The Five.”

VTA’s campaign emphasizes the trust American vapers have placed in President Trump to protect small businesses and consumer choice. The segments feature small business owners and dedicated vaping supporters who stood up for President Trump during the 2024 election and are now asking him to stand up for them.

“In September, President Trump made a promise on his Truth Social account that he would save the flavored vaping industry, protect tens of thousands of small businesses from being shut down, and protect the tens of millions of adult Americans who smoke but need flavored vaping alternatives to quit,” said Tony Abboud, executive director of VTA. “Vaper voters, who turned out by the hundreds of thousands to support then-candidate Trump, have given President Trump a mandate to keep the promise he made and protect the thousands of small businesses and Americans that rely on vaping products.”

The placements also highlight the consequences of inaction on the issue, including the destruction of a multibillion dollar industry.

To watch VTA’s “Save My Small Business” broadcast placement, please visit this link.

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About VTA: The Vapor Technology Association is the U.S. industry trade association whose members are dedicated to sound science-based regulation and selling innovative high-quality vapor products that provide adult smokers with a better alternative to combustible cigarettes. VTA represents the industry-leading manufacturers of vapor devices, e-liquids, and flavorings, as well as the distributors and retailers, including hardworking American mom-and-pop brick-and-mortar retail store owners.