VTA Insider April 2026: VTA Is Stepping Up – Here’s What’s Happening
Published on April 22, 2026
Welcome back to VTA Insider – your trusted source for the latest developments shaping the vapor and nicotine industries.
From in-the-room insights in Washington, D.C. to real-time updates from the front lines in state legislatures, VTA Insider keeps you informed on the policies, threats, and victories that directly impact your business and consumers.
A Message From VTA’s Executive Director
VTA is leading the fight to defend the flavored nicotine vaping industry at the state and federal levels.
Every day, we work to educate lawmakers with real data, challenge misguided policies, and defend the role of flavored vaping products in harm reduction.
Join us today and be a part of the effort to protect this industry.
VTA Discusses Flavor Guidance with the White House
What We’re Doing: VTA’s leadership met with senior White House officials to propose a path forward following the release of the FDA’s proposed flavor guidance.
Why It’s Important: It’s clear that our insights matter to our allies at the White House. We spoke about the problems with the FDA’s proposed guidance and the impact of the vapor industry on the American economy. Engaging in these meetings ensures VTA member voices are heard and considered in the policy development process.
What’s Next: VTA will continue to educate officials across the administration on the harm reduction benefits of vaping and share real data on our industry
State of the States
What We’re Doing: Across the country, the independent vaping industry’s only national coordinated state lobbying strategy is in full force.
Our more than 200-strong state lobbying operation is actively tracking more than 300 pieces of legislation, engaging lawmakers, proposing amendments, and fighting back against policies that threaten to dismantle independent businesses and limit adult access to harm reduction products.
We’re Winning: Georgia, Nebraska, Maryland, Kansas, and Iowa have concluded their legislative sessions for the year – WITHOUT passing any industry-killing anti-vapor legislation.
Additionally, VTA’s Illinois, Alabama, and Mississippi lobbying teams have successfully prevented multiple harmful bills from advancing in the 2026 legislative session. We will continue to monitor state legislative sessions, but at this time, we do not expect any significant action on anti-vapor bills.
Protect Your House: To learn more about what we’re doing to protect your state, become a member of VTA today!
Pennsylvania’s ENDS Directory Law Enters Key Implementation Phase
The Latest: Pennsylvania’s ENDS directory law will be in effect soon, with several critical deadlines that will directly impact manufacturers, distributors, and retailers quickly approaching.
Key Dates:
- April 21, 2026: Deadline for manufacturers to submit product certifications to the Attorney General.
- June 20, 2026: The Commonwealth will publish the official ENDS directory. Once this directory has been published, only products that are included will be approved to sell.
- October 19, 2026: Enforcement begins; products not listed on the directory are subject to seizure.
Manufacturers must refile applications annually by April 21 to keep their certifications.
What We’re Doing: VTA continues to actively engage with legislators and the Attorney General’s Office to address implementation considerations, clarify outstanding questions, and advocate for practical, enforceable solutions as the process moves forward.
Worth Your Time
- White House and RFK Jr. back vaping reform. Now, the FDA must listen by lawyer and Executive Director of the Tax Protection Alliance Ross Marchand
- White House Pushes for Flavored Vapes Blocked By FDA Head by the Wall Street Journal’s Liz Essley Whyte and Laura Cooper
- Youth Tobacco Numbers Show a Public Health Win. So Why Is the FDA Silent? by Consumer Freedom Expert Guy Bentley
- FDA Commissioner Marty Makary Endangers Vaping Freedom of Choice by Veteran Political Strategist Christian Josi
- VTA’s analysis quantifies the healthcare savings and GDP impact of switching from smoking to vaping
Join VTA Today. Stand with Us in this Fight.
VTA is fighting every day to protect flavored vaping products, defend harm reduction, and ensure independent businesses have a future.
But we can’t do it alone. Become a member AND a champion in the fight to save flavored vapes!
Stay tuned in with us for lots of new developments, and make sure your friends and colleagues are signed up here to receive our news and information.
Got questions? If you have any questions about the issues we have covered, have suggestions for content, or how you can support our efforts, please feel free to contact us at info@vaportechnology.org.
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