VTA Insider July 2026: VTA Is Defending Your Business In Washington & Beyond
Published on July 7, 2026
Welcome back to VTA Insider – your trusted source for the latest developments shaping the vapor and nicotine industries.
From in-the-room insights in Washington, D.C. to real-time updates from the front lines in state legislatures, VTA Insider keeps you informed on the policies, threats, and victories that directly impact your business and consumers.
A Message From VTA’s Executive Director
VTA is leading the fight to defend the flavored nicotine vaping industry at the state and federal levels.
The future of this industry is being shaped right now. Join VTA and help ensure independent businesses and adult consumers have a voice in that process. Join us today
We’re in the Room: VTA Meets with HHS Staff
What Happened: After recent policy decisions, VTA was invited to meet with Secretary Robert F. Kennedy, Jr., and his senior leadership team to discuss our proposed regulatory changes. We had a productive conversation that focused on the urgent reforms needed to keep these products out of the hands of youth while promoting adult access to the most effective smoking cessation tool available.
What’s Next: VTA will continue to work with Secretary Kennedy’s senior staff to answer any questions and provide additional information about our policy recommendations. We have the momentum, relationships, and team to take full advantage of this moment.
Why It Matters: Right now, we have a unique opportunity to see significant policy changes that will have a dramatically positive impact on public health and across our industry. We’re fighting every day to protect our members. Stand with us today to have your voice heard.
The FDA Finally Announces the Results of the 2025 NYTS Study
What Happened: On Tuesday, June 23, the FDA released a statement on the results of the 2025 National Youth Tobacco Survey. They highlighted that the youth vaping rate is at a historic low – just 5.2%.
What We’re Saying: Read VTA’s statement on the release here.
Why it Matters: We are hopeful that the FDA’s acknowledgement of the plummeting youth vaping rate will lead to future regulatory changes that protect adult access to vaping products while keeping them out of kids’ hands.
State of the States
What We’re Doing: Across the country, the independent vaping industry’s only national coordinated state lobbying strategy is in full force.
VTA’s State Affairs Team recently attended the Republican Attorneys General Association Summer Conference, which allowed us to strengthen our relationships with key Attorneys General (AGs) from across the country, including Todd Rokita (Indiana), Dave Sunday (Pennsylvania), Derek Brown (Utah), and J.B. McCuskey (West Virginia).
What We’re Saying: Our team emphasized VTA’s commitment to working collaboratively to solve the problems that have plagued this industry for many years. We focused on explaining the negative impacts of the FDA’s enforcement priorities and flavor guidance, helping AGs to understand the impact these actions will have on their states.
What’s Next: VTA will continue educating each AG on the importance of protecting adult consumer access to flavored vaping products and aligning with evolving federal policy.
Protect Your House: To learn more about what we’re doing to protect your state, become a member of VTA today!
Member Spotlight – The Supply Plus
The Vapor Technology Association is proud to spotlight The Supply Plus, a growing Midwest retailer known for creating a modern, welcoming shopping experience for adult consumers.
With locations throughout Wisconsin, including Fond du Lac, Oshkosh, and Jackson, The Supply Plus has built a reputation for combining broad product selection with knowledgeable customer service and a community-focused retail environment.
Their retail philosophy emphasizes product variety, education, and creating an approachable in-store experience for adult customers navigating a rapidly evolving marketplace.
The Supply Plus also reflects the evolution of modern specialty retail by embracing category diversification while continuing to adapt to changing consumer demand and emerging product trends.
VTA is grateful for The Supply Plus’s ongoing support and membership as we continue fighting together for science-based regulation, rational public policy, and the protection of independent flavored vape businesses.
To learn more about The Supply Plus, visit: www.thesupplyplus.com
Join VTA Today and Stand with Us in this Fight
VTA is your voice in Washington and at the state level, where Big Tobacco continues to spend millions of dollars to pressure regulators into giving them what they want while sidelining independent vape. Our advocacy matters now more than ever. We have an opportunity to create real reform, but only if we speak with one voice.
Our work to build relationships within the Trump administration has ensured that we are viewed as the best-positioned ally to help them solve the regulatory challenges that have long plagued this industry. This level of impact only happens when our industry supports our mission.
VTA is fighting every day to protect flavored vaping products, defend harm reduction, and ensure a predictable future for our American independent vaping businesses.
But we can’t do it alone. Become a member AND a champion in the fight to save flavored vapes!
Stay tuned. Stay tuned in with us for lots of new developments, and make sure your friends and colleagues are signed up here to receive our news and information.
Got questions? If you have any questions about the issues we have covered, have suggestions for content, or how you can support our efforts, please feel free to contact us at info@vaportechnology.org.
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