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VTA Targets Sen. Chuck Schumer’s Proposed Crackdown on Zyn with Major Cable News Ad

VTA Targets Sen. Chuck Schumer’s Proposed Crackdown on Zyn with Major Cable News Ad Buy Supporting Less Harmful, Tobacco-Free Nicotine Products

Ad warns of undue government intervention on effective smoking-cessation and harm-reduction tools like e-cigarettes and nicotine pouches

WASHINGTON – Feb. 6, 2024 – The Vapor Technology Association (VTA) today announced the launch of a cable news ad buy targeting Sen. Chuck Schumer (D-New York) and his proposed federal crackdown on Zyn nicotine pouches. The ad runs this week on FOX News and FOX Business during key programming slots, including “FOX and Friends,” “Kudlow,” and “The Five.”

VTA Major Cable News Ad Buy

The ad connects a proposed ban on e-cigarettes with Sen. Schumer’s calls for investigation into Zyn nicotine pouches, a less harmful, tobacco-free nicotine product. The ad also calls out entrenched bureaucrats at the Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP), led by Brian King, for repeatedly blocking access for millions of Americans to e-cigarettes as harm reduction tools that the science has proven are the most effective product on the market to help people quit smoking cigarettes.

“The FDA is wrong on e-cigarettes. Sen. Schumer is wrong on Zyn. And they’re both wrong on the science,” said Tony Abboud, executive director of VTA. “Rather than give adult smokers broader access to a greater number of lower-risk alternatives, the FDA and CTP are instead working overtime to limit access to less harmful alternatives to traditional cigarettes – including implementing a de facto ban on e-cigarettes.”

The ad states that Schumer’s call for investigation by the Federal Trade Commission and FDA into Zyn amounts to an assault on Americans’ personal freedom to choose lower-risk, tobacco-free nicotine products that overwhelming scientific and medical data demonstrates are effective at helping adults quit smoking.

“Why is the FDA denying access to a wide range of less harmful alternatives to combustible cigarettes that could otherwise be used by millions of adult smokers trying to quit?” continued Abboud. “Cigarettes kill. Rather than even acknowledging the settled science in support of e-cigarettes and other less harmful, tobacco-free nicotine products in recent years, the CTP has instead authorized nearly 900 new cigarettes for Americans’ to smoke, suffer, and die from – but Sen. Schumer thinks it’s Zyn you need to be worried about. The anti-nicotine FDA and congressional establishment has simply lost its bearings on the strategy of harm reduction, which it applies to every public health crisis, yet refuses to apply to the annual crisis of nearly half a million Americans dying from smoking every single year.”

“VTA is running this ad buy because Americans deserve to know that less harmful nicotine products exist that can help adult smokers trying to quit. VTA supports Americans’ freedom to choose,” concluded Abboud.

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About VTA: The Vapor Technology Association is the U.S. industry trade association whose members are dedicated to sound science-based regulation and selling innovative high-quality vapor products that provide adult smokers with a better alternative to combustible cigarettes. VTA represents the industry-leading manufacturers of vapor devices, e-liquids, and flavorings, as well as the distributors and retailers, including hardworking American mom-and-pop brick-and-mortar retail store owners.

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