A nationwide survey reveals President Trump’s voters’ strong support for his promise to “save flavored vaping” and opposition to the Biden administration’s attempts to deprive consumers of flavored vapes.
Washington, D.C. – Tuesday, May 6, 2025 – The Vapor Technology Association (VTA) today released new survey data from pollster and former advisor to President Trump, Kellyanne Conway, revealing that President Trump’s commitment to reverse former President Biden’s flavored vaping ban resonates strongly with a clear majority of his voters.
The nationwide survey of 1,001 2024 Trump voters, conducted April 11-14, 2025, reveals that a majority of them agree with President Trump’s commitment to allow adults access to these products while implementing guardrails that prevent youth access. Trump voters also agree that U.S. Food and Drug Administration (FDA) reform should prioritize streamlined rules to promote harm reduction and fair competition for smaller companies, instead of a Biden administration-era agenda which only authorized vaping products for larger companies.
“President Trump’s voters, which represent a majority of the nation, continue to reject outright, unnecessary bans on products like flavored vapes,” said Kellyanne Conway. “Biden was the Ban Man. President Trump is building on his first term success of balancing adult access to vaping products, including those who wish to mitigate or eliminate smoking, with protecting minors. This survey shows that Trump voters favored widespread, common-sense reform, to an already overregulated industry, that would allow small businesses to compete in a free market. Support for these reforms is especially high among key groups, such as men, young adults, vape users, and low-income voters – all of whom were critical to President Trump’s 2024 electoral win.”
A bold public education campaign promoting safer alternatives to cigarettes, like vaping products or nicotine pouches, is supported by a majority (about 70%) of President Trump’s voters. While Biden’s FDA implemented a politicized campaign to spread misinformation about vaping products, Trump voters value the president’s prioritization of more pressing concerns – such as securing the southern border – rather than continued efforts to implement Biden’s de facto, unnecessary ban on vaping products entering the country. This support is an endorsement of his ongoing efforts to reduce the federal government’s regulatory burden.
“Kellyanne Conway’s polling of Trump voters demonstrates that the same people who elected President Trump stand firmly behind him on the issue of vaping. Trump voters understand that gross overregulation, such as vaping bans – a linchpin of the Biden administration – would only destroy businesses across Main Street America,” said Tony Abboud, executive director of VTA. “Saving flavored vaping resonates with Trump voters because it is a fundamentally America-first policy. Banning flavored vapes based on their country of origin, as some of have suggested is appropriate, will destroy American jobs, market competition, and will unfairly punish U.S. small businesses across this great country – which 62% of Trump voters say should not happen.”
These survey results, released today by VTA and Kellyanne Conway, once again prove the public support for a dramatic change in American vaping policy. President Trump’s voters believe that the FDA’s massive overregulation of the vaping industry must end. There is broad support (70%) for streamlined and affordable FDA oversight of this industry that is rooted in hard science, not political science.
Key Findings:
Independent Vaping Industry Viewed as Local Businesses, Mom & Pop Shops
Voters distinguish between small vape shop owners and cigarette companies. Many believe local retailers are being unfairly punished for relying on global supply chains that are common across industries.
- A majority (62%) agree that American small businesses should not be penalized because all vape products are made in China—a reality common to everything from phones to appliances. Agreement is particularly strong amongst younger voters (69%), vape users (73%), and parents with teens (63%).
- Most voters (67%) say the government should promote nicotine alternatives like vaping and pouches to help adults quit smoking.
Widespread Backing for Trump’s Written Promise to Pledge to “Save Vaping” and Reverse Biden’s Ban
President Trump’s commitment to reverse Biden’s flavored vaping ban resonates with a clear majority of his voters. Nearly two-thirds support his promise, including a strong base of those who say they “strongly support” the promise.
- Overall, 65% support Trump keeping his promise to save vaping, with 41% saying they strongly support it. Just 20% oppose. Support is especially high among men (71%), younger adults (70%), vape users (70%), and low-income (61%) and high-income (73%) voters.
- 71% support streamlining the FDA’s approval process based on objective scientific testing, not politics.
- Another 72% support ensuring the FDA’s process is affordable enough for small businesses to compete with Big Tobacco.
Trump Voters View a Vape Ban as an Attack on Freedom of Choice
For many, this issue is bigger than vaping—it’s about protecting adults’ ability to make their own choices. Calls for banning flavored vapes is widely seen as an example of government going too far, and a warning sign of what could be next.
- A full 71% agree that reversing Biden’s flavored vaping ban would restore American adults’ freedom of choice.
- Another 65% agree that banning flavored vapes and nicotine pouches creates a slippery slope for future restrictions on products they use and enjoy.
Federal Overreach on Vaping Mirrors the Bureaucracy Voters Want Trump to Dismantle
Voters tie vaping regulations to the same kind of Washington red tape Trump has promised to eliminate across other industries. His deregulatory track record is seen as consistent and welcome here too.
- 3-in-4 voters (76%) agree that reducing over burdensome vaping regulations would be consistent with what President Trump has done on the crypto, artificial intelligence, tobacco, and energy industries, and would be consistent with his commitment to allow the free market to flourish and get government out of the way.
- 68% agree these rules should be reviewed by Elon Musk’s Department of Government Efficiency as part of Trump’s push to cut unconstitutional red tape.
A Better Way: Voters Prefer Guardrails that Protect Youth without Restricting Adults
The public overwhelmingly favors targeted restrictions—like limits on advertising to minors—over broad bans that punish responsible adults. Parents in particular support reforms that draw a clear line between youth protection and adult access.
- 71% agree the smarter approach is to limit where and how flavored vaping products are marketed, rather banning them outright.
- 81% support restricting advertisers from targeting youth, including 64% who strongly support this policy.
FDA Reform: Administration Should Prioritize Harm Reduction and Fair Competition
Trump voters want a smarter FDA framework that emphasizes public health, science-based decisions, and a level playing field for smaller companies.
- Nearly three-quarters (74%) support harm reduction strategies that expand access to safer nicotine alternatives instead of outright bans, which don’t fit the philosophies and practices of President Trump.
- Another 72% support ensuring the FDA’s process is affordable enough for small businesses to compete with Big Tobacco.
- 67% back a bold public education campaign to inform adult smokers about safer options like vaping and nicotine pouches.
Biden’s Ban Falters Once Voters Hear the Consequences
Initial support for Biden’s flavored vape ban is soft, and collapses when voters are presented with the real-world impact. Facts about job losses, business closures, and evidence of the causation between vape use and smoking cessation cause voters to shift decisively away from the ban.
- After learning the ban would eliminate 90,000 jobs and $17.5 billion in economic output, 44% say they are less likely to support it, while only 29% say more likely.
- A clinical trial showing flavored vapes helped even unmotivated smokers quit causes 43% to say they’re less likely to support the ban.
- Evidence from The New England Journal of Medicine and a Harvard physician supporting vaping for cessation moves 41% away from Biden’s position.
- Awareness that youth vaping has dropped 71% since Trump raised the legal age to 21 drives 38% to oppose the ban more strongly.
More information and a complete copy of the poll can be found below.
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