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VTA Insider April 2026: VTA Is Stepping Up – Here’s What’s Happening

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Welcome back to VTA Insider – your trusted source for the latest developments shaping the vapor and nicotine industries.

From in-the-room insights in Washington, D.C. to real-time updates from the front lines in state legislatures, VTA Insider keeps you informed on the policies, threats, and victories that directly impact your business and consumers.

A Message From VTA’s Executive Director

VTA is leading the fight to defend the flavored nicotine vaping industry at the state and federal levels. 

Every day, we work to educate lawmakers with real data, challenge misguided policies, and defend the role of flavored vaping products in harm reduction.

Join us today and be a part of the effort to protect this industry.

VTA Discusses Flavor Guidance with the White House 

What We’re Doing: VTA’s leadership met with senior White House officials to propose a path forward following the release of the FDA’s proposed flavor guidance.

Why It’s Important: It’s clear that our insights matter to our allies at the White House. We spoke about the problems with the FDA’s proposed guidance and the impact of the vapor industry on the American economy. Engaging in these meetings ensures VTA member voices are heard and considered in the policy development process. 

What’s Next: VTA will continue to educate officials across the administration on the harm reduction benefits of vaping and share real data on our industry

State of the States

What We’re Doing: Across the country, the independent vaping industry’s only national coordinated state lobbying strategy is in full force.

Our more than 200-strong state lobbying operation is actively tracking more than 300 pieces of legislation, engaging lawmakers, proposing amendments, and fighting back against policies that threaten to dismantle independent businesses and limit adult access to harm reduction products.

We’re Winning: Georgia, Nebraska, Maryland, Kansas, and Iowa have concluded their legislative sessions for the year – WITHOUT passing any industry-killing anti-vapor legislation.

Additionally, VTA’s Illinois, Alabama, and Mississippi lobbying teams have successfully prevented multiple harmful bills from advancing in the 2026 legislative session. We will continue to monitor state legislative sessions, but at this time, we do not expect any significant action on anti-vapor bills.

Protect Your House: To learn more about what we’re doing to protect your state, become a member of VTA today!

Pennsylvania’s ENDS Directory Law Enters Key Implementation Phase

The Latest: Pennsylvania’s ENDS directory law will be in effect soon, with several critical deadlines that will directly impact manufacturers, distributors, and retailers quickly approaching.

Key Dates: 

  • April 21, 2026: Deadline for manufacturers to submit product certifications to the Attorney General.
  • June 20, 2026: The Commonwealth will publish the official ENDS directory. Once this directory has been published, only products that are included will be approved to sell. 
  • October 19, 2026: Enforcement begins; products not listed on the directory are subject to seizure.

Manufacturers must refile applications annually by April 21 to keep their certifications. 

What We’re Doing: VTA continues to actively engage with legislators and the Attorney General’s Office to address implementation considerations, clarify outstanding questions, and advocate for practical, enforceable solutions as the process moves forward.

Worth Your Time

Join VTA Today. Stand with Us in this Fight.

VTA is fighting every day to protect flavored vaping products, defend harm reduction, and ensure independent businesses have a future. 

But we can’t do it alone. Become a member AND a champion in the fight to save flavored vapes!

Stay tuned in with us for lots of new developments, and make sure your friends and colleagues are signed up here to receive our news and information.

Got questions? If you have any questions about the issues we have covered, have suggestions for content, or how you can support our efforts, please feel free to contact us at info@vaportechnology.org. 

Join the Fight

VTA Insider April 2026: VTA Is Fighting Back – Here’s What You Need to Know

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Welcome back to VTA Insider – your trusted source for the latest developments shaping the vapor and nicotine industries.

From in-the-room insights in Washington, D.C. to real-time updates from the front lines in state legislatures, VTA Insider keeps you informed on the policies, threats, and victories that directly impact your business and consumers.

A Message From VTA’s Executive Director

VTA is leading the fight to defend the flavored nicotine vaping industry at the state and federal levels. 

Every day, we work on your behalf – educating lawmakers with real data, challenging misguided policies, and defending the role of flavored vaping products in harm reduction. 

This is a fight we cannot afford to lose. 

Join us today and be a part of the effort to protect his industry.

VTA Discusses Flavor Guidance with FDA

What We’re Doing: Last month, VTA met with senior officials at the FDA and across the administration to share our views on the myriad problems with the proposed flavor guidance. We also discussed a more meaningful path forward to address the continued suppression of youth vaping while ensuring that fruit and sweet-flavored vapes remain available to adults. 

Why It Matters: It’s clear that our industry and opinion matter to our allies at the FDA and that the agency is genuinely interested in solving the problem. We’re continuing our efforts to educate them on the harm reduction benefits of vaping, the rapidly declining youth rate, and the need for real reform to the broken PMTA process. 

Download and Read the Proposed Guidance

What’s Next: VTA’s legal team will file a substantive comment outlining our concerns with the new flavor guidance. We encourage everyone who has a personal or professional investment in flavored vapes to do the same.

Take Action: Submit Your Comment

What We’re Doing: Across the country, the independent vaping industry’s only national coordinated state lobbying strategy is in full force.

By the numbers: Our more than 200-strong state lobbyist operation covering 35 states is actively engaged on more than 300 pieces of legislation, working with lawmakers, proposing amendments, and fighting back against policies that threaten to ban flavored vapes, dismantle small businesses, and limit adult access to harm reduction products.

Go Deeper: Below is a brief overview of some key state updates. But, to learn more about what we’re doing in your state, become a member of VTA today! 

We’re winning: Florida, Indiana, New Mexico, Oregon, South Dakota, Utah, Washington, West Virginia, Wisconsin, and Wyoming have concluded their legislative sessions for the year – WITHOUT passing any industry-killing anti-vapor legislation.

New York: Our lobbying team is working hard to ensure that the industry-killing floor tax proposed by Governor Hochul does not remain in the budget. Thus far, we have been successful in ensuring that both the House and Senate have stripped this tax from their proposed budget, but keeping this issue out altogether will require additional coordination and discussion with the Governor’s Office and legislative leaders. VTA has worked with faith leaders to highlight the regressive nature of the proposed vapor tax, which would reduce state revenues and increase the already prevalent Black Market. The Buffalo delegation has stopped the floor tax and tax increases from being included in the single-chamber budgets. 

Arizona: VTA’s team collaborated with Arizona Innovates to advocate for HB 4001. This bill includes licensing and enforcement, age verification, and youth marketing restrictions. Most importantly, this DOES NOT include PMTA registry mandates or tax increases. It has already passed the House and is advancing through the Senate with positive momentum.

Oklahoma: Our state lobbying team is working with the respective committee chairs and sponsors on HB 3881, the Vapor Products Regulation bill. This bill adopts VTA marketing and labeling standards and creates an attestation process for manufacturers to either certify the alternative nicotine product has a marketing granted order, or has applied for a PMTA, has a submission tracking number (STN), and is still pending or in the appeals process; and require that all products be manufactured, processed, blended, or filled in the U.S. by January 1, 2028.

Media Highlight: VTA Defends Virginians’ Freedom to Vape

What We’re Doing: Enforcement of the Virginia Vape Registry began on Wednesday, April 1st, 2026. VTA continues to actively engage with the Attorney General to address concerns regarding enforcement, excessive actions being taken by local authorities, and strategies that can protect youth while preserving adult access to flavored vapes.  In addition, VTA’s Executive Director is speaking with Virginia media about the potential impacts of VA SB 620/HB 308 on small businesses across the Commonwealth. 

What We’re Saying: In an interview with CBS Richmond, we voiced our concerns that this law will eliminate 99% of the flavored vaping products available to Virginians under the existing law, and our support for the permitting measures that will prevent underage sales. We also raised questions about the relevance of HB 308, given that the Commonwealth is in the throes of banning flavored vapes and the vast majority of vaping products.

Read More Here

There are hundreds of bills across the country right now that threaten this industry – and the small businesses behind it. 

VTA is fighting every day to protect flavored vaping products, defend harm reduction, and ensure independent businesses have a future. 

But we can’t do it alone, and we need your support.

Join VTA today and stand with us in this fight. 

Stay tuned in with us for lots of new developments, and make sure your friends and colleagues are signed up here to receive our news and information.

Got questions? If you have any questions about the issues we have covered, have suggestions for content, or how you can support our efforts, please feel free to contact us at info@vaportechnology.org. 

Join the Fight

VTA Insider April 2026: VTA Scores Big State Win – Fight is Far From Over

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Welcome back to VTA Insider – your trusted source for the latest developments shaping the vapor and nicotine industries.

From in-the-room insights in Washington, D.C. to real-time updates from the front lines in state legislatures, VTA Insider keeps you informed on the policies, threats, and victories that directly impact your business and consumers.

Let’s Dive In.

A Message From VTA’s Executive Director

VTA continues to lead the fight to protect your freedom to vape at the state and federal levels. 

Every day, we are working on your behalf — providing lawmakers with real data, challenging misguided policies, and defending the role of flavored vaping products in harm reduction.

But this fight is ongoing and accelerating. 

Your support allows us to:

  • Respond immediately to new legislative threats
  • Educate policymakers with science – not misinformation
  • Mobilize advocates when it matters most

This is a fight we cannot afford to lose. 

Join us today and be a part of the effort to protect his industry.

VTA Meets with FDA to Discuss Flavor Guidance

The Latest: Shortly following the FDA’s release of new proposed guidance on flavored e-cigarettes, VTA – along with several member companies – met with agency leadership to discuss.

What We’re Saying: We voiced our concerns with the proposal, explaining that it will maintain the de facto ban on fruit and sweet flavored vapes – the most important and popular products amongst adult consumers trying to quit smoking. We also flagged that it imposes new requirements, unnecessarily increasing costs, before driving home the urgent need for bold reform through the establishment of a streamlined, science-based regulatory pathway.

By the Numbers: We shared the most recent data – which is from their own survey – showing that youth vaping is disappearing. Despite the widespread availability of flavored vaping products on the market, the youth vaping rate is down 74% since President Trump raised the age to 21, and now sits at a historic low (5.2%) 

What’s Next: VTA’s legal team is preparing its substantive comment on the proposed flavor guidance. This is the next critical step in our continued efforts to ensure that the federal framework is based on science and the real-world impact on adult consumers and small businesses.

Take Action: Submit Your Comment

State Of The States

What We’re Doing: Across the country, the independent vaping industry’s only national coordinated state lobbying strategy is in full force.

Our more than 200-strong state lobbying operation is actively tracking more than 300 pieces of legislation, engaging lawmakers, proposing amendments, and fighting back against policies that threaten to dismantle independent businesses and limit adult access to harm reduction products.

Go Deeper: Below is a brief overview of some key state updates. To learn more about what we’re doing in your state, become a member of VTA today!

State Highlight: Big Win in Big Red Nebraska:

The Latest: VTA delivered a critical victory in Nebraska. A bill that would have dramatically increased the state’s vape tax has been successfully stopped from advancing – a direct result of VTA’s strategic engagement and advocacy efforts. We will continue to monitor closely and remain prepared to act if this issue resurfaces. 

Why it matters: Excessive taxation on vapes doesn’t reduce harm; it increases cigarette smoking, fuels illicit markets, and was a direct threat to jobs and small businesses in Nebraska.

This win wasn’t by chance. It was the result of:

  • Smart, direct lobbying efforts
  • Coordinated industry engagement
  • Persistent education of lawmakers

This is exactly what effective advocacy looks like.

What’s next: We will continue to monitor Nebraska closely and remain prepared to act if this or similar industry-killing issues resurface.

Arizona: VTA’s team collaborated with Arizona Innovates to advocate for HB 4001. This bill includes licensing and enforcement, age verification, and youth marketing restrictions. Most importantly, this DOES NOT include PMTA registry mandates or tax increases. It has already passed the House and is advancing through the Senate with positive momentum.

Virginia: Virginia law restricts the sale of liquid nicotine and nicotine vapor products. Only products listed on the Virginia Product Directory may be sold after the law’s enforcement date. As a reminder, enforcement of the Virginia vape registry is expected to begin on April 1, 2026.

VTA Welcomes Beast Distribution To The Board! 

About Beast Distribution: When it comes to knowing what your customers actually want, Beast Distribution delivers.

Whether you’re running a vape shop, smoke shop, or building your business from the ground up, Beast Distribution is focused on helping retailers stay stocked with the right products – without the guesswork.

From startups looking to get off the ground to established shops aiming to streamline operations, Beast offers solutions that make sense in today’s fast-moving market. Their just-in-time delivery model helps retailers right-size inventory, reduce overhead, and keep shelves filled with the products customers are actively seeking.

In an industry where demand shifts quickly, having a reliable distribution partner isn’t just helpful – it’s essential.

Beast Distribution stands out by combining product knowledge, efficiency, and a clear understanding of retailer needs, making them a valuable partner for businesses looking to grow and adapt.

Why VTA: Longtime vape industry professional, Marc Waxman, CEO, explained: “We joined VTA because we believe in the importance of strong advocacy for the vapor industry. Being part of a unified voice helps ensure that policies are balanced and support both businesses and adult consumers.”

Join Our Fight!

There are hundreds of bills across the country right now that threaten this industry – and the small businesses behind it. 

VTA is fighting every day to protect flavored vaping products, defend harm reduction, and ensure independent businesses have a future. 

But we can’t do it alone. 

Join VTA today and stand with us in this fight. 

Stay tuned in with us for lots of new developments, and make sure your friends and colleagues are signed up here to receive our news and information.

Got questions? If you have any questions about the issues we have covered, have suggestions for content, or how you can support our efforts, please feel free to contact us at info@vaportechnology.org. 

Join us today and be a part of the effort to protect his industry.

State-Level Benefits and Savings Arising from Smokers Switching to Nicotine Vaping Products

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In October 2024, VTA commissioned a study from Robert Shapiro, the former U.S. Undersecretary of Commerce for Economic Affairs, and Luke Stuttgen, Staff Economist at the White House Council of Economic Advisors under President Biden and President Trump. This study focused on the use of e-cigarettes in the United States since their introduction in 2011, the marginal health risks of vaping compared to smoking cigarettes, and their effectiveness in helping people reduce or stop smoking.

This new analysis provides an overview of the benefits and savings smokers experienced from switching from deadly cigarettes to vaping nicotine products between 2011 and 2022. It examines the state-by-state impact of the rising use of e-cigarettes on smoking-related premature deaths and illnesses overall, as well as by gender, race, and ethnicity within each state. The research also estimates, by state and demographic groups, the productivity benefits and healthcare savings associated with the impact of vaping on cigarette use.  

Key Findings: 

Impact of Nicotine Vaping on Smoking Rates

  • The adult smoking rate dropped to 11.3% by 2022, well below the projected 16.2% based on the continuation of pre-2010 trends
  • Vaping is estimated to have reduced the number of adult smokers by 6.1 million people between 2011 and 2022

Lives Saved by Switching to Nicotine Vaping

  • The shift from smoking to vaping averted an estimated 113,274 premature deaths and preserved nearly 2.5 million life years
  • States with the highest per-capita lives saved included West Virginia, Kentucky, New York, Arkansas, and Mississippi

Economic Benefits (2011-2022) of Switching

  • Total economic benefits reached $179.3 billion nationally
  • $65.8 billion from productivity gains tied to deaths averted
  • $71.2 billion from reduced smoking-related illness
  • $42.3 billion in healthcare savings from reduced secondhand smoke exposure and lower mortality and morbidity

The full study is available here.

VTA’s Response to the FDA’s Civil Seizure Action

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American-made vaping products—produced by companies that have fully complied with the FDA’s own guidance and the PMTA process—are now being seized nationwide. For more than five years, VTA has warned the agency of flaws in its regulatory system, yet the FDA refuses to engage with stakeholders—an irresponsible course of action that now threatens the bankruptcy of hundreds of thousands of small businesses nationwide.

As of today, the Secretary of Health and Human Services and the U.S. Attorney General are holding a press conference at a vape distribution center in Illinois to highlight their seizures. In Illinois alone, the vape industry produces an economic output of over $544 million and supports 2,666 jobs. Vapor businesses have paid over $175,998,400 in wages and benefits to their employees in the state and generated $92,383,700 in state and local tax revenue. 

If this course of action continues, it will immediately wipe out 150,000 American small businesses and eliminate 90,000 jobs across the country. The result: a catastrophic loss of over $5 billion in state, local, and federal tax revenue this year alone—ballooning to $20 billion over the course of President Donald Trump’s second term. The vaping industry currently contributes more than $17 billion annually to the U.S. economy, and that economic engine will vanish overnight. 

The consequences of this reckless course of action cannot be overstated. This is not only an assault on public health—it is an assault on American workers, small businesses, and the tax base that supports our communities. 

The actions of HHS and the DOJ are detrimental to the state, local, and federal economies, and they must reverse course immediately.


Statement attributable to Tony Abboud, Executive Director of the Vapor Technology Association.

Popcorn Lung and Vaping is Fake News

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Today’s media outlets, government officials, and elected representatives continue to falsely link vaping nicotine (i.e., e-cigarettes) to condition called “popcorn lung.” Worse, these views are likely caused by disinformation pushed by “public health groups” such as the American Academy of Pediatrics and the American Lung Association.

“There have been no confirmed cases of popcorn lung in people who use e-cigarettes.”  

Health Agencies Have Declared Popcorn Lung a Myth

The UK’s National Health Services “Vaping myths and the facts” page says: 

“Fact: Vaping does not cause “popcorn lung”, the common name for a rare disease called bronchiolitis obliterans. The disease was found in a group of factory workers exposed to a chemical (diacetyl) used to flavour popcorn. Diacetyl is contained in cigarette smoke, but it is banned as an ingredient in UK-regulated nicotine vapes and e-liquids.”

Similarly, the Government of Canada’s Health Canada “Risks of vaping” page states: 

“Did you know?
Vaping is not known to cause Popcorn lung.  Bronchiolitis obliterans (also known as “Popcorn lung”), a chronic disease that damages the small airways in the lungs, has been linked to diacetyl exposure. Diacetyl is a flavouring chemical used to give butter-like and other flavours to food. While once common in vaping products, researchers at Health Canada have in recent years found diacetyl in only 2 samples out of more than 800 vaping liquids available in Canada. To date, there have been no confirmed cases of popcorn lung disease as a result of vaping in Canada.” 

To put a finer point on it, Cancer Research UK Confirms Popcorn Lung a Myth:

“Does vaping cause popcorn lung?

  • E-cigarettes don’t cause the lung condition known as popcorn lung
  • There have been no confirmed cases of popcorn lung reported in people who use e-cigarettes
  • E-cigarettes are an option to help people who smoke to stop”

“A Sensational Idea”

This article from the Reason Foundation further debunks the myth that vaping causes popcorn lung and explains how the myth started and why it remains. 

Many years ago, a Harvard Study found the substance that causes popcorn lung – diacetyl – present in some e-cigarettes but at very low levels (9 micrograms per cartridge on average).  And that is all that the media needed to promote this “sensational idea.” But, as explained by the Reason Foundation, manufacturers stopped using diacetyl in the U.S. voluntarily many years ago.  

Today’s Cigarettes Contain 750 Times the Amount of Diacetyl of Versions of E-Cigarettes;  And Still No Popcorn Lung

Combustible cigarettes that are being sold in gas stations, convenience stores, pharmacies and grocery stores throughout the U.S. have been found to contain 336 micrograms of diacetyl in each cigarette. There is no comparison between the level of expsoure to diacetyl in cigarettes compared to vapes, and still there has been no link between smoking cigarettes and “popcorn lung.”

“The 2015 Harvard study, for example, found an average of nine micrograms of diacetyl per e-cigarette cartridge in the samples that tested positive for the chemical. Combustible cigarettes, meanwhile, contain approximately 336 micrograms of diacetyl per cigarette. This means that a cartridge-per-day vaper would be exposed to just nine micrograms of diacetyl, while pack-per-day smokers are exposed to more than 6,700 micrograms of diacetyl every day—750 times more diacetyl exposure than vapers. Yet, a link between smoking and popcorn lung has yet to materialize.” 

VTA’s Response to the FDA’s Marketing Granted Order of Juul Labs

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The Vapor Technology Association recognizes that while the FDA’s decision to authorize JUUL Labs’ e-cigarette products for sale in the U.S. is a long-overdue step that reaffirms the role of vaping in helping adults quit smoking, one authorization is simply not enough to put a dent in the number of American lives lost to cigarettes. 

The American independent vaping industry is at risk of being shut down. The FDA has deputized Customs and Border Protection (CBP) to seize products at the border based on an unlawful regulation. These interdictions are threatening tens of thousands of American small businesses and have limited adult Americans’ access to their most favored products, which make up over 70% of the market.

Given that JUUL’s application took FDA more than four years to review, VTA hopes that the authorization of the JUUL device is the catalyst for desperately needed streamlined FDA regulatory guidance that can create a marketplace filled with less harmful products that are essential to adult consumers and that are made in America.

We urge the FDA to streamline the regulation by bringing transparency, predictability, and consistency to a new guidance, end unlawful border seizures to save American small businesses, and recognize what’s at stake: the lives of 500,000 Americans who die each year from smoking. 

Statement attributable to Tony Abboud, Executive Director of the Vapor Technology Association. 

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VTA Response to the Removal of Brian King, former CTP Director:

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“The removal of Brian King from a position of leadership impacting millions of Americans is the first step in correcting the broken mindset that has crippled the FDA and the Center for Tobacco Products over the past four years. The next step is fixing the broken regulation that allowed CTP, under King’s leadership, to make politically motivated decisions that have done nothing to save the 480,000 Americans who die from smoking every year. Instead of following the science, as was his mandate, he chose to ignore it, standing in the way of President Trump’s campaign promise to save flavored vaping.
VTA applauds President Trump and Secretary Kennedy for taking decisive action and looks forward to working together to ensure Americans have access to less harmful flavored vaping products and that America is Made Healthy Again.”

VTA Response to SCOTUS Ruling on FDA v. Wages & White Lion Investments

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WASHINGTON – April 2, 2025 – The following statement is attributable to Tony Abboud,
Executive Director of the Vapor Technology Association:

“We are deeply disappointed by the Supreme Court’s ruling today in FDA vs. Wages & White Lion Investments. The decision is an endorsement of the FDA’s shifting conduct, and we strongly disagree with its implications for the vaping industry and the millions of adult consumers who rely on flavored products as a harm reduction tool.


This ruling underscores the urgent need for decisive action from the Trump Administration to resolve ongoing – and future – litigation by eliminating once and for all the regulatory uncertainty plaguing the FDA. President Trump’s FDA can establish clear and fair guidance that supports innovation and ensures the survival of the small businesses that make up the U.S. vaping industry.

The future of flavored vaping now lies in President Trump’s hands, and we urge him to fulfill his campaign promise to save flavored vaping – the most effective tool available to quit smoking deadly cigarettes.
We remain committed to advocating for sensible policies that balance public health priorities with consumer choice and industry sustainability and look forward to working with President Trump to make these changes – now more necessary than ever – a reality.”

Vapor Technology Association Launches Broadcast Campaign Calling on President Donald Trump to Keep Promise to Save Flavored Vaping Industry

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The broadcast segments feature small business owners and vaping voters relying on President Trump to save the vaping industry.

Washington, D.C. – Wednesday, March 19, 2025: Today, The Vapor Technology Association (VTA) launched a cable and digital news campaign urging President Donald Trump and his administration to uphold their promise to save the flavored vaping industry and the thousands of small businesses the industry supports. The weeklong placements are running on FOX News, FOX Business, and Newsmax during key programming slots, including “FOX and Friends,” “Kudlow,” and “The Five.”

VTA’s campaign emphasizes the trust American vapers have placed in President Trump to protect small businesses and consumer choice. The segments feature small business owners and dedicated vaping supporters who stood up for President Trump during the 2024 election and are now asking him to stand up for them.

“In September, President Trump made a promise on his Truth Social account that he would save the flavored vaping industry, protect tens of thousands of small businesses from being shut down, and protect the tens of millions of adult Americans who smoke but need flavored vaping alternatives to quit,” said Tony Abboud, executive director of VTA. “Vaper voters, who turned out by the hundreds of thousands to support then-candidate Trump, have given President Trump a mandate to keep the promise he made and protect the thousands of small businesses and Americans that rely on vaping products.”

The placements also highlight the consequences of inaction on the issue, including the destruction of a multibillion dollar industry.

To watch VTA’s “Save My Small Business” broadcast placement, please visit this link.

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About VTA: The Vapor Technology Association is the U.S. industry trade association whose members are dedicated to sound science-based regulation and selling innovative high-quality vapor products that provide adult smokers with a better alternative to combustible cigarettes. VTA represents the industry-leading manufacturers of vapor devices, e-liquids, and flavorings, as well as the distributors and retailers, including hardworking American mom-and-pop brick-and-mortar retail store owners.

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